GT by Citroen

A ground-breaking collaboration between Citroen and the Sony PlayStation Gran Turismo franchise, which Takumi YAMAMOTO led for Citroen.

A project in which he developed a plan from scratch and was responsible for its exterior design, aiming to realize a concept car to inspire the next generation.

Focusing on the fact that the expressive ability of video games is close to the ability of presentation software used in the design department of automobile manufacturers, a collaboration was formed on the basis of  “a show car in your garage”. Launched on PlayStation 3 through Gran Turismo, we have realized a concept car that anyone in the world could own and experience. Show cars that disappear from the front stage in the months before and after the motor show are now long-tail content that you can drive anytime, forever. The flow up to that point was to incorporate actual vehicles into the game from real to virtual, but we created a flow from virtual to real. A concept car in which the car in the game is real and the physical car produced is the replica.

We introduce the project, which is the origin of Takumi YAMAMOTO’s vision, as its roots.

Photos by Laurent Nivalle