This car was designed as a promotional tool for Substance, the leading texturing software used in the game and movie industries.
Taking advantage of the characteristics of digital content, we also proposed a texturing contest for
Substance artists. Despite only being open for a short period, there were almost 700 entries from all over the world, making it a high-level contest that was full of unexpected ideas, which also presented new possibilities for car design in the digital age.
About the project:
About the contest:
Other participants’ Works: